What benefits does Targeted advertising hold for newspapers?
Denis Filed Under: Labels: Business model, Interactivity, online editions
Newspapers are struggling to find a viable business model for their online versions and it's not at all easy. But what benefit does the internet as a publishing platform provide?
The internet allows papers to display advertising on their pages which is tailored to each individual reader. The ads are chosen for each visitor to the site based on their search history. This means that visitors are more likely click on the advert and therefore earn more money for the paper.
This advertising can also be less invasive than all for one advertising which can cause annoyance for a large percentage of visitors.
The level to which an advert can be targeted is quite intriguing. If you click through to the larger version of the image above you'll see that there is an advert targeted at me through this very blog.
The internet allows papers to display advertising on their pages which is tailored to each individual reader. The ads are chosen for each visitor to the site based on their search history. This means that visitors are more likely click on the advert and therefore earn more money for the paper.
This advertising can also be less invasive than all for one advertising which can cause annoyance for a large percentage of visitors.
The level to which an advert can be targeted is quite intriguing. If you click through to the larger version of the image above you'll see that there is an advert targeted at me through this very blog.
